The COVID-19 pandemic has shown us that the world is capable of acting with urgency to tackle crises on a global scale. It has demonstrated that the focused and coordinated efforts of global experts can lead to rapid and radical changes to address an emerging threat – for example in global mobility, ways of working, and medical advances. 

It also highlighted the crucial importance of tackling misinformation, demonstrated that individual behaviors can benefit society collectively, and shown how structural inequalities predetermine who is most affected and how - all issues that have clear parallels to the climate crisis.

This white paper explores the development of strategies through an interdisciplinary approach to motivate behaviour change, tackle misinformation and address inequality in times of crises.